PROSCIUTTO DI PARMA

The history and region of Prosciutto di Parma production are what set this age-cured ham apart from all other prosciuttos in the world. Since Roman times, this geographically protected food has been world renowned for its delicate and sweet flavor.

When tasked to rebrand the food photography for this global brand, I wanted to celebrate that time-honored tradition and flavor by evoking the romantic moods, textures and color palettes of Italy's past. 

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Project: Photography, Art Direction

Client: Prosciutto Di Parma

Agency: Padilla

Photographer: Tyler Darden

Food Stylist: Harry McMann

Award: Richmond Show/Best in Show/Photography