PROSCIUTTO DI PARMA
The history and region of Prosciutto di Parma production are what set this age-cured ham apart from all other prosciuttos in the world. Since Roman times, this geographically protected food has been world renowned for its delicate and sweet flavor.
When tasked to rebrand the food photography for this global brand, I wanted to celebrate that time-honored tradition and flavor by evoking the romantic moods, textures and color palettes of Italy's past.
Project: Photography, Art Direction
Client: Prosciutto Di Parma
Photographer: Tyler Darden
Food Stylist: Harry McMann
Award: Richmond Show/Best in Show/Photography