BRIDGESTONE – DRIVEGUARD TIRES
As part of a public relations campaign for DriveGuard Tires, Bridgestone hired Padilla to create a tri-fold brochure to be handed out during their presence at the BlogHer Conference, the world’s largest conference for women in social media.
This informative and fun infographic featured a retro-inspired illustrated character named Bridgit, a busy working mom who blogs about the benefits of driving with DriveGuard tires.
Project: Event Marketing, Public Relations, Brochure, Infographic
Creative Direction: Kelly O'Keefe
Client: Bridgestone Tires