Since 1859, Averett University has grown and developed into a dynamic institution that serves students of all ages, offering more than 30 undergraduate majors, minors and special programs, along with five graduate programs with a number of concentrations. Dedicated to preparing students to serve and lead as catalysts for positive change, the University’s historic main campus is embedded in the heart of Southern Virginia with regional campuses throughout Virginia and online. Averett enrolls a diverse student body, and boasts an alumni network that spans the globe.
My challenge was to redesign a brochure template that could be applied to all university departments and reflect the Averett brand. I created a square format as a simple way to stand out from competitor information, while keeping printings costs low (I would change this to “under control” --- not everyone thinks of “low” in the same terms.) Meanwhile, the vibrant colors exude the warmth and creativity of their school, while presenting all of the information in a professional, easily understandable way.
Project: Marketing, Brochure
Marketing Direction: Cassie Williams Jones
Client: Averett University