AMTRAK

The Department of Rail and Public Transportation (DRPT), in partnership with Amtrak, wanted to create a special promotion aimed at in-coming college freshmen and their parents during the back-to-school travel months throughout the Commonwealth of Virginia.

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This unique fold-out, illustrated poster offered fun college survival tips for both parents and students, as well as a dorm room mini-fridge magnet with a discount code for booking Amtrak fares in advance.

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Project: Marketing, Poster, Infographic
Agency: Padilla

Creative Director: Kelly O'Keefe

Copywriter: Christian Munson

Client: Virginia Department of Rail and Public Transportation/Amtrak

Award: Richmond Show/Bronze/Illustration